Redbubble Markup Calculator
Enter a product's base price and your markup percentage to see the retail price, your margin, and how the Excess Markup Fee affects payouts above 20%.
Updated October 2026 · Account-tier platform fee + Excess Markup Fee · $150/mo fee cap
Use before changing your markup % to see your real per-sale margin after the Excess Markup Fee — not just the markup you set.
Your margin (after fees)
$4.00
After your account tier's platform fee and the Excess Markup Fee (markups above 20%).
Estimate only — confirm current base prices on your Redbubble Pricing page.
A 20% markup on a $20.00 base price gives a $24.00 retail price and $4.00 margin — no Excess Markup Fee at this markup.
How Redbubble markup works
Redbubble's pricing model is different from a typical marketplace fee. Instead of taking a cut of your sale, Redbubble sets a fixed base price per product — covering production and platform costs — and you add a markup percentage on top. The retail price buyers see is base price × (1 + markup%), and your margin before fees is base price × markup%.
Above 20% markup, Redbubble's Excess Markup Fee claws back half of your margin on the portion above 20%. A 30% markup on a $20 base would normally net $6, but only the first 20% ($4) is fee-free — the extra 10% ($2) gets cut in half, so you keep $4 + $1 = $5. The fee scales the same way at any markup level above 20%.
On top of that, Redbubble charges an account-level platform fee based on your account tier: 50% of your earnings for Standard accounts, 20% for Premium, and nothing for Pro. Pro accounts also don't pay the Excess Markup Fee. Together, these account fees are capped at $150 per monthly payment period, and they're only ever taken from earnings — never charged out of pocket. Redbubble applies them to your monthly earnings rather than per sale, so this calculator spreads them across each sale as an estimate; once you've hit the $150 cap in a month, further sales that month keep their full margin.
🎨 Need mockups or design assets? Since Redbubble handles production and fulfillment itself, the highest-leverage tools for sellers here are design and mockup tools — not print partners. Look at Canva or Placeit for putting designs together before you upload.
Before you set your markup on Redbubble
Redbubble markup calculator FAQ
How does Redbubble pricing actually work?
Redbubble sets a fixed base price per product type covering production and platform costs. You set a markup percentage on top. Retail price = base price × (1 + markup%). Your margin before fees is base price × markup%, and the Excess Markup Fee reduces that margin once markup exceeds 20%.
What is Redbubble's Excess Markup Fee?
It claws back 50% of your margin on any markup above 20%. A 30% markup on a $20 base normally nets $6 — but only the first 20% ($4) is fee-free, and the extra 10% ($2) is cut in half, leaving you with $4 + $1 = $5 instead of $6.
Is there a cap on Redbubble's fees?
Yes. Your platform fee and Excess Markup Fee together are capped at $150 per monthly payment period, across all your sales combined — it's not a per-item cap. Once you reach it, no further fees are taken that period. Pro accounts pay neither fee.
What are Redbubble's account tiers?
Redbubble places each artist in a tier — Standard, Premium, or Pro — which sets your platform fee: 50% of monthly earnings for Standard, 20% for Premium, and 0% for Pro. You can see your tier on the Account Tiers & Fees page in your Redbubble dashboard. Pick it in the calculator to see what you'd actually keep.
What markup percentage should I use?
Redbubble's suggested default is 10%, and most artists use 10-30%. Because the Excess Markup Fee halves the value of every point above 20%, many sellers settle around 15-20% to maximize margin without giving half of it back.
Can I use this Redbubble calculator on mobile?
Yes. The calculator is fully responsive and works on phones and tablets. All inputs and the results panel adapt to smaller screens, so you can test a markup scenario before updating pricing in the Redbubble app or dashboard.