Brand Color Generator
Answer a few questions about your brand and get a research-backed color palette — with live controls to adjust tints, shades, and saturation until it's exactly right.
How the generator works
Each color starts from your industry's documented psychology signals — the hue ranges that audiences already associate with your category. That base is then shifted by the feeling you want to project, your brand personality, your audience type, and your visual weight preference. If you provide a starting color, the generator uses your hue as the anchor instead of the industry default, so your personal direction is preserved while the modifiers still apply.
The palette gives you a research-grounded starting point. Use the saturation and tint/shade sliders on each card to dial it in further — then bring the hex codes into your design tool of choice.